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IMEX Masterclasses

Practical guidance to help you exhibit with purpose

The IMEX Masterclasses are designed to help you get more from your time at IMEX America, from your first planning steps to your meetings, booth experience and post-show follow-up. Each Masterclass gives you clear, practical guidance you can use before the show to help you prepare with confidence, attract the right buyers and create stronger business opportunities.

Level 1 Start here

Foundations

Start with the essentials. Level 1 helps you understand the IMEX meetings-based model, optimize your exhibitor profile and prepare for the practical realities of exhibiting.

You’ll cover:

What to expect at IMEX
How buyers behave and plan their time
How to set up your exhibitor profile
How to prepare your schedule
Venue overview and logistics

No guides are available for download yet.

Level 2 Go deeper

Communications and sales

Build the skills that help you make stronger connections before, during and after the show. Level 2 focuses on outreach, meeting conversations, storytelling, sales techniques and lead conversion.

You’ll explore:

Writing emails and digital messages that encourage action
Building resilient sales strategies
Creating trust with prospects
Communicating your value more clearly
Using storytelling to strengthen your pitch

No guides are available for download yet.

Level 3 Make it happen

Experience design and sustainability

Create a more memorable, accessible and effective booth experience. Level 3 looks at attendee behavior, sustainability, technology and data-driven engagement.

You’ll discover how to:

Design booth experiences that support engagement
Create more accessible and sustainable experiences
Use technology and data to improve results
Connect your show activity with your wider sales and CRM goals

No guides are available for download yet.