2025 Annual Report
The State of Global Events
& MICE Industry 2025
Insights from 1,200+ event professionals across 48 countries. Discover the trends, challenges and opportunities shaping the future of meetings and live experiences.
2025 Report
State of Global Events & MICE
64 pages · PDF
78%
Budget increase expected
2.4×
ROI from hybrid formats
64%
AI adoption in events
What's inside
- Global budget trends and forecast for 2025–2026
- How AI is transforming event planning, attendee experience and ROI measurement
- Hybrid vs. in-person: the data behind the debate
- Sustainability benchmarks: what leading organisations are doing differently
- Regional deep-dives: EMEA, Americas, Asia-Pacific
Trusted by professionals from
Marriott
MCI Group
BCD M&E
Accor
Cvent
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What professionals are saying
Trusted by event leaders worldwide
The report synthesises primary research from planners, venues, DMCs and technology providers — giving you a 360° view of where the industry stands and where it's heading next.
"The most comprehensive dataset on MICE trends I've seen in years. Required reading for our planning team."
Head of Events, Global FinServ Group
"The hybrid ROI data finally gave us the evidence we needed to shift our budget allocation. Invaluable."
Director of Sales, EMEA — Leading Hotel Group
"Clear, beautifully presented and genuinely useful. Shared it with our entire commercial team on day one."
VP Experience Design, Major DMC
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State of MICE 2025
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2025 Industry Report
2025 Industry Report
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